Don't the colors just make you want to sing? I never fail to feel happy as a clam when I am looking at embroidery thread. What makes me less than happy is trying to pick a new brand of thread to go with. I would love to hear what people are thinking about thread these days.
I currently have a fair stock of Marathon and it seems to run pretty well, but I have always been attracted to Robison Anton thread for it's colors. Oh.. the choices!